About
Digital creator, cat mom, and activist, almost always carrying a notebook.
Naturally curious and highly organized, my career has been dedicated to discovering operational efficiencies with a focus on communication. I have a professional background in business operations and program development, where writing and design have been at the center of everything that I do. My work style is collaborative, direct, and strengths-based.
As the Chief of Staff at RTBiQ & RTBiQ Political, I empower our team to provide first-class service to our clients. I work closely with our CEO and Executive Team as a thought-partner across all levels of our organization including marketing, sales, client success, partnerships, and product development (I have been called the "glue"). My studies focused on politics, psychology, and art, and I find the advertising technology world incredibly interesting, important, and fun!
During election season, I'm a digital communication lead for City and Statewide campaigns, leveraging my writing, design, and marketing skills to demonstrate real results under tight deadlines. I’ve been entrusted with leading our Creative Department in the production of websites, infographics, blogs, and organic content as well as static and animated display, video, and audio ads. From executing a vision to presenting our own concepts, we’ve pivoted messaging quickly to target the right audience with the right story at the right time.
Years of public service has shaped my worldview and I'm proud to remain actively involved in the San Francisco community by being a part of bringing value-based events to life as the Event Director for the United Democratic Club. I received an MBA crash-course by helping to launch San Francisco's first cat cafe and continue to help rescue cats find forever homes as the Social Media Manager for Wonder Cat Rescue.
I live in San Francisco with my husband, where I actively manage our cats’ social media accounts (check meow’t their Insta). Having grown up in Hartford, Connecticut and graduating from Columbia University in the City of New York, I appreciate being able to drive to seasons and travel often.
EDUCATION
Bachelor of Arts in Political Science
Columbia University
Certificate for Counseling & Psychology Professions
U.C. Berkeley Extension
SKILLS
MS-Office Suite (Excel, Powerpoint, Word)
Google Suite + Admin Console
Google Ads Manager + Reporting (Analytics, GDS, GTM)
Paid Ad Platforms (Facebook/Instagram, LinkedIn, DSP Technology, Snapchat, Twitter, ThruText)
Website Creation (Squarespace, Weebly, Wix, Wordpress) + SEO Tactics
Social Media Management Tools (Falcon.io, Hootsuite, Social Studio)
Email Marketing (Constant Contact, Hubspot, Mailchimp)
Communication Tools (Slack, Trello, Asana)
CRMs (Hubspot, Salesforce)
One of my first books.
#catlady4life
